Case Study: Qmusic Success Story With Zender
Discover How Live Trivia Quiz Qwistet Gets 27% More People To Use Qmusic’s App
Qmusic is the largest commercial radio station in Belgium. It is part of international media group Medialaan - de Persgroep Publishing.
Considering that more and more people use a smartphone to listen to music, it makes sense for a radio station to find a connection with smartphone users.
Qmusic decided to use Zender's expertise to reach young people in an innovative way, on their phones. 'Qwistet' was launched, a live video quiz. Powered by Zender technology, and fully integrated in Qmusic's app.
Download the case study to learn more about launch and the results after just 2 months.